Megalayah

Megalayah is the creative vision of Efrat Gabriela Attias, an Israeli artist and graphic designer who seamlessly blends her passion for art, world cultures, and design into everyday products.

Efrat's studio is nestled in Snir, a kibbutz in northern Israel that has recently faced the harsh reality of ongoing rocket attacks from Hezbollah in Lebanon. Amidst the challenges of frequent evacuations to shelters and the joys of new motherhood, Efrat continues working on art and her brand. Her resilience and determination are an inspiration, as she continues to create beautiful and meaningful pieces even in the face of adversity.

More about Megalayah

Efrat’s journey into the world of art began as a web designer in Israel's high-tech industry. However, her love for painting and desire for a more meaningful connection led her to take a bold step—leaving her career behind to immerse herself in the vibrant culture of India. It was in a remote village in West Bengal that Efrat discovered her true calling. Surrounded by the beauty of nature and inspiring people, Efrat's love for art, world cultures, graphic design, and textiles culminated in Megalayah.

During a transformative year studying in a remote Indian village, Efrat began experimenting with combining her drawings with bag-making. She envisioned "walking art" - a product that not only served a purpose but also carried a message and sparked inspiration. This vision led to the birth of Megalayah, which has since expanded to include a variety of products that resonate with people across the globe.

Megalayah on Mishelanu

The Name "Megalayah"

The name Megalayah carries a profound meaning. In Hebrew, it translates to "reveals God," while in Bengali, it signifies the "abode of clouds." Additionally, Meghalaya is a state in northeastern India known for its abundant rainfall. These interpretations beautifully encapsulate the essence of the brand, reflecting both its spiritual undertones and its connection to the natural world.

Megalayah is a celebration of feminine beauty, the human story, and a soulful journey between cultures. It is a brand that believes in the power of connection - the connection between art and the observer, between cultures, and between individuals. Each product is thoughtfully designed to evoke individuality, ignite inspiration, and transport us to experience a different culture.

Inspiration

The characters adorning Megalayah's products range from recognizable figures like Van Gogh, Frida Kahlo, and Gandhi, to anonymous women from diverse cultures, each possessing a unique beauty, expression, and life story. Efrat's hand-drawn portraits, meticulously crafted with pencil and digital editing, invite us to contemplate their stories and the legacy they leave behind.

Design Philosophy

Megalayah's design philosophy revolves around travel, quality, and artistic expression. Each product is handcrafted with the utmost care, using high-quality materials and avoiding leather to minimize environmental impact. The brand's commitment to longevity ensures that each piece will be cherished for years to come.

Join the Journey

We invite you to explore the world of Megalayah and discover the beauty, inspiration, and human connection woven into each creation. Buy one of Megalayah's pieces and carry a piece of art and inspiration with you wherever you go.