Welcome to Mishelanu, your one-stop shop for unique, sustainable, and slow fashion crafted with love in Israel. We are passionate about showcasing the incredible talent and creativity of Israeli designers, bringing you a curated collection of clothing, jewelry, and accessories that reflect the vibrant spirit of this beautiful country.

Mishelanu was born not just from a deep love for Israeli fashion, but from cherished childhood memories. As a child growing up in Israel, some of my most favorite days were spent exploring the hidden gems and bustling fashion stores of Tel Aviv with my mom. We'd spend the day wandering through the charming neighborhoods of Neve Tzedek, Sheinkin, Florentin, and Dizengoff, popping into local boutiques and designer shops. Each store was a treasure trove, filled with unique clothing and accessories that reflected the creativity and style of Israeli fashion. These shopping expeditions weren't just about finding clothes; they were about bonding with my mom, discovering the latest trends, and immersing ourselves in the vibrant energy of Tel Aviv's fashion scene.

After moving to North America, the vibrant colors, innovative styles, and exquisite craftsmanship of Israeli fashion became a longing memory. That's when the seed for Mishelanu was planted – a dream to bring the joy and vibrancy of Israeli fashion to fellow fashion enthusiasts across North America.

A Dream Fueled by Resilience

The events of October 7th, followed by the rising tide of antisemitism and boycotts of Israeli products, deeply affected us, as it did many Jewish people worldwide. We felt a strong need to show solidarity and support for the people of Israel in any way we could. Now, more than ever, we believe in the importance of supporting Israeli businesses, especially the small, independent designers whose livelihoods have been impacted by the conflict, the resulting decline in tourism, economic instability, and consumer spending. Mishelanu is our response – a platform dedicated to showcasing their incredible talent and resilience.

More Than Just Fashion

Israeli fashion is a reflection of the country's vibrant culture, innovative spirit, and unwavering determination. It's a fusion of ancient traditions and modern trends, where bold colors and unique patterns meet sustainable, slow fashion principles. Every garment is a testament to the passion, creativity, and attention to detail that Israeli designers pour into their work.

Mishelanu is more than just an online store. We invite you to join us in celebrating the beauty of Israeli fashion, supporting local artisans, and embracing a style that is both chic and meaningful.

Wearing "Kachol Lavan" with Pride

In these challenging times, we believe that our community can stand together and make a difference. By wearing "Kachol Lavan" – products made in Israel – we showcase our pride in Israeli creativity and support the livelihoods of talented designers.

My vision for Mishelanu is simple yet powerful: to see Israeli fashion walk alongside us on the streets of North America, a symbol of resilience, cultural pride, and unwavering hope. Let's show the world the beauty and strength of Israeli design.

Our Mission

Mishelanu is at the beginning of an exciting journey. We are constantly growing and evolving, with plans to add more talented Israeli designers, expand our product categories, and enhance your shopping experience. Our goal is to become your ultimate destination for Israeli fashion, offering everything from personalized styling advice to curated collections that perfectly match your unique taste and lifestyle.

Join the Mishelanu Movement

We invite you to explore our curated collection, discover the stories behind our designers, and become part of a community that celebrates Israeli fashion. Together, we can empower Israeli designers, foster cultural exchange, and make a positive impact.