Layou is a Tel Aviv-based fashion brand founded by Shay Sobol, a designer with a lifelong passion for fashion. Born and raised in Tel Aviv, Shay's creative journey began at a young age. As a child, she would design and sew clothes for her dolls, repurposing her own garments to create new pieces. This early fascination with fashion led her to pursue formal education at the Department of Textile Design at Shenkar, from which she graduated in 2016.

Inspiration

Shay's inspiration for Layou is deeply personal and practical, stemming from her own experiences and needs as a mother. She recognized the challenge of finding stylish, comfortable clothing that meets the demands of everyday life. This realization became the foundation of Layou, a brand dedicated to creating garments that are not only fun to wear but also offer unparalleled comfort and versatility.

Design Philosophy

Layou's collections are characterized by oversized shapes that flatter the body and provide ease of movement. Each piece is crafted from high-end fabrics, ensuring both luxury and durability. Shay's commitment to quality manufacturing ensures that every garment meets the highest standards of craftsmanship. Her designs reflect the dynamic energy of Tel Aviv, blending contemporary style with timeless elegance. Layou is more than just a brand; it's a reflection of Shay's journey, her creativity, and her dedication to making women feel confident and stylish without compromising on comfort.