Unveiling Mishelanu: Your Passport to Israeli Style

Unveiling Mishelanu: Your Passport to Israeli Style

Inbal Moore

Mishelanu was born out of true passion for Israeli fashion. When I was a little girl, my mom used to take me on fun day trips to the big city, Tel Aviv. We loved walking through the markets, like the energetic Carmel Market and the Nahalat Binyamin pedestrian mall, a haven for local artisans showcasing their latest creations. We'd stroll down the charming streets of Neve Tzedek, a charming neighborhood known for its art galleries and boutiques, Sheinkina hub for trendy clothing stores and young designers, Florentin, a former industrial area transformed into a center for street art and independent shops, and Dizengoffa bustling commercial district with a mix of shops, cafes, and restaurants. Each stop revealed one-of-a-kind clothing and art, showcasing the unparalleled creativity and style that Israel had to offer.

After moving to North America, we couldn’t find a matching shopping experience. We kept saying how much we missed Israeli fashion. Mishelanu is my way of bringing that joy and vibrancy to fashion lovers everywhere. It is a curated gateway to the vibrant heart of Israeli fashion, a digital destination where you can discover talented designers and their unique creations. While I can't physically transport you to the sun-drenched streets of Tel Aviv, I can bring the essence of Israeli creativity to your fingertips. Through Mishelanu, you can discover the unique stories behind each designer, the creations they bring to life, and embrace a style that is as bold, beautiful, and diverse as Israel itself.


From Heartbreak to Hope: A Mission Ignited

The dream of Mishelanu transformed into something even more meaningful after the horrific and devastating events of October 7th. The wave of antisemitism, hate, and calls for boycotts that swept across the world were heartbreaking. The silence of many around the US and Canada was deafening. It was then when I realized the importance of standing up for our community and the need to take action. Mishelanu became a mission to support Israeli businesses, especially the small, independent ones who are struggling under the weight of boycotts and the ongoing war, Whether it's the shop owner who's fighting on the front lines or the artisan who's lost customers due to the sharp decline in tourism. It's time to embrace "Kachol Lavan" – to buy Israeli products, especially those from the small businesses and empower Israeli creativity.

 

A Fashion Ecosystem in Need

The recent conflict has impacted the Israeli fashion industry, which relies heavily on tourism. The decline in sales has disrupted the entire textile ecosystem. Many designers, deeply committed to local production, have shared their struggles as numerous Israeli sewing and textile factories have closed their doors. This has forced the designers to seek alternative manufacturing options abroad, compromising the "Made in Israel" ethos that is so integral to their brand identity and hurting local jobs. 

The ripple effects are far-reaching. With designers facing immense financial challenges and with the national spirit being low due to the war, opportunities for photographers, stylists, models, makeup artists, and other creatives have dwindled. The vibrant energy of fashion events and campaigns has dimmed, as brands are forced to tighten their belts and scale back their creative endeavors. The symbiotic relationship between designers, manufacturers, retailers, and the creative community has been disrupted, leaving a void in the once-thriving ecosystem.

Mishelanu was born out of a determination to counteract this decline. We are more than just an online marketplace; we aim to revitalize this vital industry, preserving its unique identity, fostering a sense of community, and igniting a renewed passion for Israeli style.


Meet Our Designers

Israeli designers are true artists, each with their unique vision and voice. They are pioneers in sustainable and slow fashion, creating one-of-a-kind pieces that prioritize quality, craftsmanship, and ethical production. On Mishelanu, you won't find mass-produced items, but rather carefully curated pieces that will elevate your wardrobe and become cherished additions to your life.

Mishelanu proudly showcases the diverse talents of Israeli designers who are shaping the future of fashion. Here's a glimpse into a few of the talented designers you'll discover on Mishelanu:

Layou: Tel Aviv-based designer Shay Sobol brings her experience as a mother and her passion for fashion together to create Layou. Her designs, characterized by oversized silhouettes and premium fabrics, offer a perfect blend of comfort and style for the modern woman.

MERCe: Mercedes Gazzano, an industrial designer with a unique vision, crafts statement jewelry that harmoniously blends industrial shapes with organic textures. Each piece is a testament to her commitment to slow fashion and sustainable practices.

Doron Zeevi: A distinguished textile designer and Judaica artist, Doron Zeevi's creations are a fusion of ancient traditions and contemporary aesthetics. His work, often incorporating recycled materials, tells stories of heritage and personal connection.

Dorit Ciporkin: With influences ranging from Bauhaus architecture to Japanese and European fashion, Dorit Ciporkin designs are a celebration of urban style and geometric lines. Her delicate textiles and flowing designs embody a casual yet chic aesthetic that resonates with the modern woman.

 

More Than Just Shopping

Mishelanu is more than just an online store; it's a journey into the heart of Israeli fashion. Through our "Threads of Israel" blog, we'll take you behind the scenes with designers, share styling tips from Tel Aviv's trendsetters, and introduce you to the hidden gems of the Israeli fashion world.

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Now, more than ever, it's time to embrace "Kachol Lavan" – to proudly support Israeli products and celebrate the resilience, creativity, and unwavering spirit of Israeli designers and makers. By choosing Mishelanu, you're not just making a fashion statement; you're making a difference. 

Welcome to Mishelanu – where shopping has a purpose.

Happy shopping!

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